Your Home ID is the guide to the design decisions that are right for your persona, with the full reasoning behind every one of them. It is not a style, and not a mood board.
Your persona result is free · the Home ID is US$9 · one report, yours to keep
One of fifteen — and the reasoning for every line of it.
Not a style, and not a mood board.
“What does my home have to do?”
What your home has to do, given your design persona — palette, materials, light, design rules. Built from your free persona result.
Not a style, and not a mood board.
“Why this, and not something else?”
Fifteen design personas, and yours is named from what you said about yourself. It is built by retrieval, not invention: every rule is selected from a library pre-curated by an interior architect, and every one arrives with its reasoning visible.
No generic AI outputs. Pre-curated by an interior architect.
“What if I am not only this?”
The two closest directions to yours are calculated and named alongside it. They explain the days your home feels slightly off-brief, and they show you where it can move without starting again. All fifteen, in full, live in the Persona Book.
Borrow one move from a neighbouring direction, never a whole scheme.
Twenty of these, written for your persona, each one carrying the reasoning that produced it.
Every persona has a pattern that quietly undoes their home. Yours is known — so these are not warnings, they are plan requirements.
If a layout fails two of these four, it is the wrong layout — however good it looks.
The hours you actually spend, given a place to happen in — the first coffee, the hour before bed.
Habits attach to places rather than to intentions — a repeated act becomes automatic when it has a stable setting.
Not a swatch sheet. Each colour is given the work it is doing in the room, and the reason it was chosen for your persona.
A hex is a starting point, not an answer.
Specified like any other material — what each light is for, and why that one, for the way you actually use the room.
Walk your plan through this day. Anywhere it snags is where the design is not finished.
And three of them as they are set on the page — the specification trio, where every value is named, given its job, and told what it must never be.
Not every home in your direction looks the same. These three are all faithful to your profile — they differ in what they emphasise. Choose the one that matches the life you’re actually living, not the one that photographs best.
Linen sheers · Pale oak · Wool
Antique textile · Tarnished brass · Aged velvet
Chalky plaster · Bleached timber · Raw silk
Every persona has a pattern that quietly undoes their home. Yours is known — so these are not warnings, they are plan requirements.
A hex code with no role is unusable. Each colour is specified by where it goes and how much of it.
Off-white with yellow in it. The single most important value in your scheme, and the one most often corrected toward grey by mistake.
Daylight first · warm · layered · natural shades
The whole shopping brief, in forty words — what to type, what to ask for, and what to filter out.
The method runs calculations between all fifteen directions. The closest ones explain the days your home feels slightly off-brief — and show you where it can move without starting again.
Every line of it answers one question — what does your home have to do?
Every one of them is written for your persona, and every one carries the reasoning that produced it.
Your home doesn’t need to become more perfect. It needs to become more you.
The full result — your Persona ID and your whole Lifestyle universe — costs nothing and is complete, not a sample. Home ID is the one thing behind a price, because it turns who you are into what your home has to do.
Your result: . Not you? Take the test again
The library and all of its reasoning is pre-curated and controlled by an interior architect, and the AI is putting it together and delivering it to you.
Six stages: each one answers a question, and each one gives you value on its own while still being part of the bigger process. Your Home ID is the third — Environment: how your home has to be, and why.
“Who am I, before any room design?”
Your values, your motivation, your preferences. Know yourself before designing your life. Everything downstream depends on getting this right first.
“How do I actually want to live?”
The way you want to live, based on the persona profile. The habits, rituals and priorities that make up how you actually spend your hours.
“How does my home have to be and why?”
Spaces that support your energy, focus and wellbeing. The architecture itself — light, layout, material, flow.
“How does it feel to be here?”
See your space coming to life — how the home feels to move through.
“How can this home benefit me the most?”
Small intentionally made improvements, that make your home become the sanctuary of everyday life. Ordinary moments get calmer, easier, better.
“What am I building toward next?”
You are not stagnant; you are growing and changing, and so should your home.
“How do I stop spending the budget twice?”
Design a life that feels like you and turn it into a dream home brief you can hand to your builder.
Not sure where to start, or whether your room fits? Write to Studio L1.
Your Home ID is yours. The other fourteen directions live in the Persona Book.
Fifteen persona profiles, each with its identity and lifestyle sections and its home section. 441 pages.
The Persona Book · US$89One report, yours to keep · credits toward the Persona Book
One letter a month on designing a home from who you are. The persona test is free and takes ten minutes whenever you are ready.